Privacy Policy

Last Updated: 3rd September 2025

Joy Jen Studio Ltd (“we”, “us”, “our”) values your privacy and is committed to protecting your personal data. This policy explains what information we collect, how we use it, and your rights.

This Privacy Policy does not apply to the practices of third parties that we do not own or control, including Squarespace, Stripe or any third party services you access through this site.

1. Who We Are

Joy Jen Studio Ltd is the controller of the personal data collected through this website www.joyjenstudio.com.
You can contact us at: hello@joyjenstudio.com.

2. Information We Collect

We may collect the following information when you interact with us:

  • Contact details – name, email, phone number, billing/shipping address.

  • Order information – items purchased, payment method (processed securely by Stripe/PayPal).

  • Customisation information – if you order a personalised product or add a gift message or note to seller.

  • Account/newsletter data – if you create an account or subscribe to updates.

  • Device & browsing data – IP address, browser, cookies, and analytics data (see Section 8).

3. How We Use Your Data

We process your personal data to:

  • Process and deliver your orders.

  • Provide customer service.

  • Send service-related messages (e.g. order confirmations, shipping updates).

  • Improve our website, products, and customer experience.

  • With your consent, send marketing communications (you can opt out at any time).

  • Meet legal and tax obligations.

We do not sell or rent your personal information to third parties.

4. Legal Bases for Processing (UK/EU GDPR)

We rely on the following legal grounds:

  • Contract – to fulfil your purchase.

  • Legal obligation – to comply with UK tax/accounting rules.

  • Legitimate interests – to improve services, prevent fraud, and secure our website.

  • Consent – for marketing and cookies.

5. Sharing Your Data

We only share your data when necessary:

  • With service providers such as Squarespace, Stripe, PayPal, Trunk Inventory).

  • With delivery providers for shipping orders (Royal Mail and other shipping companies).

  • When required by law.

  • In the event of a business transfer (e.g. merger or acquisition).

6. Data Retention

  • Orders and financial records – minimum of 6 years (UK tax law).

  • Marketing consent data – up to 4 years, or until you withdraw consent.

  • Browsing/analytics data – see cookie section for retention details.

7. Your Rights

You have the right to:

  • Access and receive a copy of your data.

  • Correct or update your data.

  • Request deletion of your data (“right to be forgotten”). Excluding exceptional circumstances (such as where we are required by law to keep data for tax or legal reasons), we will delete your personal information upon request.

  • Restrict or object to certain processing.

  • Withdraw consent (for marketing/cookies).

  • Receive a portable copy of your data.

  • Request details of any automated decision-making (we do not currently use profiling or automated decisions).

U.S. State Privacy Rights

If you live in California, Virginia, Colorado, Delaware, Iowa, Minnesota, Tennessee, Maryland, or other U.S. states with privacy laws, you may also:

  • Opt out of targeted advertising.

  • Request limits on the use of sensitive information.

  • Appeal a decision if a request is denied.

To exercise your rights, contact us at hello@joyjenstudio.com.

8. Cookies & Tracking

We use cookies and similar technologies to ensure the website functions properly (essential cookies).

We may also use other cookies or similar technologies to:

  • Measure performance and improve our services (analytics cookies), and

  • Provide personalised content or marketing.

Where these non-essential cookies are used, we will obtain your consent before storing them on your device, and you can manage your preferences at any time via the cookie banner or your browser settings.

9. Children’s Privacy

Our website and services are not directed at children under 13, and we do not knowingly collect their data. If we learn that information has been collected from a child under 13, we will delete it promptly.

10. International Transfers

Your data may be transferred outside the UK/EEA (e.g. to service providers in the U.S.). Where this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses.

11. How We Protect Your Data

We use secure servers, encryption, and restricted access to safeguard your personal data.

12. Policy Updates

We review this Privacy Policy at least once every 12 months. Any changes will be posted on this page with an updated date at the top.

13. Contact Us

If you have any questions, please email: hello@joyjenstudio.com.

If you ever have concerns about how we use your data, please contact us first and we’ll do our best to resolve it. You also have the right to raise a complaint with the UK Information Commissioner’s Office (ICO), or with your local data protection authority if you are outside the UK.